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Paid ads

Meta Ad Library search: see the Facebook and Instagram ads any business runs.

Build a search for Meta's own Ad Library by country, business or keyword, and open it in one click. Then read what the ads tell you about a competitor's offers, and get their Google ads in our free report.

Free, instantHow it works
Open in Meta Ad LibraryOpens Meta's own site in a new tab.
What to look forAds that have run for months: advertisers rarely keep paying for an ad that does not work. Note the offer, the first line and the call to action.
What it will not showFor normal business ads, Meta does not publish spend, reach or targeting. Treat any tool that claims to show a competitor’s Meta budget with caution.
Then check GoogleCompetitors often run search ads too. Our free competitor ads report shows their Google ads, paid keywords and the tracking tags on their site.
Free reportSee the Google side: ads, paid keywords and a 90-day planCheck a competitor's Google ads

How to read your result

  • The Ad Library is Meta's own public list of ads running on Facebook, Instagram, Messenger and the Audience Network. This page builds the search and opens it on Meta's site; we do not copy or store anything from it.
  • For normal business ads, Meta does not publish spend or impressions. It publishes spend only for ads about social issues, elections or politics.
  • Look for ads that have run for a long time: advertisers rarely keep paying for an ad that does not bring customers.
Want us to handle it?What is included, how it works and what it costs:Meta Ads management in Dubai
More free toolsCompetitor ads and strategy reportEnter a competitor's name or website to see their Google ads on this page: which are showing now, which have run longest, their search ads and the advertising tags on their site. Then get a free report against up to 3 competitors with a 90-day plan.Facebook and Instagram ad mockupPreview how your ad will look in the Facebook and Instagram feeds, see where long text gets cut, and share the preview with whoever approves it.Cost per lead calculatorWhat each enquiry costs you, what each new customer costs once your close rate is included, and whether that leaves a profit.UTM builderTag your campaign links so Google Analytics shows exactly which ad, email or post sent each visitor. Build one link or many, with a QR code for print.

Meta Ad Library search: questions.

Anything else, ask us directly.

What is the Meta Ad Library?

A public search of the ads running across Meta's apps (Facebook, Instagram, Messenger and the Audience Network). Anyone can search it by advertiser name or keyword, without a Facebook account for most searches.

How do I see a competitor's Facebook ads?

Choose the country, type the competitor's page name or a keyword, and open the search. You see their active ads, when each one started and the versions they run. Use the filters on Meta's page to narrow by platform or media type.

Can I see how much a competitor spends on Facebook ads?

No, not for normal business ads. Meta shows spend and reach ranges only for ads about social issues, elections or politics.

Does this tool scrape Facebook?

No. It only builds the address of a search on Meta's own Ad Library and opens it in your browser. Nothing is collected or stored.

Can I see a competitor's Google ads as well?

Yes. Our free competitor ads report shows the Google ads a competitor runs, from Google's Ads Transparency Center, with their paid keywords and the advertising tags on their site.

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