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Drivix

Free tool · Paid ads

Markup calculator.

Find your selling price from cost and markup, and see the profit margin that price really gives you.

Every free tool
  • No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
  • The formula shownCalculators show the formula and a worked example, so you can check the maths.
  • What to do nextEach tool reads your result and tells you the next step.
Selling priceUS$90.00
Profit per saleUS$30.00
Profit margin33.3%
Break-even ROAS for ads3.00x
Selling price = cost x (1 + markup). Margin = (price - cost) / price x 100.
What this means

A 50% markup gives a 33.3% margin, not 50%.

Markup is profit divided by cost; margin is profit divided by price. Ads need a return of at least 3.00x at this margin to break even.

Next: Profit margin calculator
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Every figure, what it means and what to do next, with a private link you can share with your team.

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The formula

Selling price = cost x (1 + markup). Margin = (price - cost) / price x 100.

A worked example

A cost of 60 with a 50% markup gives a price of 90. Profit is 30 and the margin is 33.3%.

How to read your result

  • A markup percentage is always higher than the margin it produces.
  • Price for the margin you need, then check the return your ads must reach.
More free toolsProfit margin calculatorWork out your profit margin and markup from cost and price, and the return any ads need to break even at that margin.Break-even ROAS calculatorThe return your ads need before they make money, from your profit margin, and the most you can pay in ads for each sale.ROAS calculatorSee your return on ad spend, the return you need to break even at your margin, and what the ads actually made after their cost.CPA calculatorWork out what each sale or sign-up costs you in ads, and how much profit is left after it.

Markup calculator: questions.

Anything else, ask us directly.

How do I calculate markup?

Divide profit by cost and multiply by 100. A product that costs 40 and sells for 60 has a 50% markup.

What markup do I need for a 50% margin?

A 100% markup: the price is double the cost, so half of the price is profit.

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