Skip to content
Drivix

Free tool · Paid ads

CTR calculator.

Work out the click-through rate of an ad, search result or email from clicks and impressions.

Every free tool
  • No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
  • The formula shownCalculators show the formula and a worked example, so you can check the maths.
  • What to do nextEach tool reads your result and tells you the next step.
Click-through rate2.50%
Impressions per click40
CTR = (clicks / impressions) x 100.
What this means

2.50% of the people who saw your ad clicked it.

CTR shows whether the ad matches what people want. Compare it between your own ads and audiences: the low ones need new wording or targeting. A high CTR with few enquiries points to the landing page, not the ad.

Next: Conversion rate calculator
Recommended next stepGet your ads audited

Google Ads or Meta Ads: we check the account, tracking and landing pages and tell you what to fix first. Fixed price, a written report within 24 hours of giving us access, and the fee is credited against your first month if you become a monthly client.

See the ads audits

Email me this report

Every figure, what it means and what to do next, with a private link you can share with your team.

We use your details to send this and to reply about it. Marketing emails only if you tick the box. Protected by Cloudflare Turnstile.

The formula

CTR = (clicks / impressions) x 100.

A worked example

320 clicks from 16,000 impressions is a CTR of (320 / 16,000) x 100 = 2%.

How to read your result

  • Compare CTR between your own ads, keywords and audiences; the weak ones need new wording or targeting.
  • A high CTR with few enquiries points to the landing page, not the ad.
More free toolsConversion rate calculatorWork out the share of visitors who enquire or buy, what each visitor is worth, and what one more point would bring in.CPC calculatorWork out what you pay per click, and the most you can afford to pay per click at your conversion rate and profit per customer.CPM calculatorWork out cost per thousand impressions, the cost of a campaign, or how many impressions your budget buys.Cost per lead calculatorWhat each enquiry costs you, what each new customer costs once your close rate is included, and whether that leaves a profit.

CTR calculator: questions.

Anything else, ask us directly.

How do I calculate CTR?

Divide clicks by impressions and multiply by 100. 50 clicks from 2,000 impressions is a 2.5% CTR.

Does a higher CTR lower my costs?

On Google Ads, expected click-through rate is one part of how Google judges an ad's quality, which affects what you pay. More importantly, a relevant ad attracts the right people, which helps the conversion rate too.

Is CTR a good measure of success?

Only partly. Clicks cost money; enquiries and sales pay for them. Use CTR to improve ads, and cost per lead or ROAS to judge campaigns.

Want us to look at your numbers?

A person reads every message and replies within one working day.

Book a call

We use your details to reply to this enquiry, and send marketing emails only if you tick the box. Protected by Cloudflare Turnstile.