Free tool · Paid ads
Conversion rate calculator.
Work out the share of visitors who enquire or buy, what each visitor is worth, and what one more point would bring in.
- No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
- The formula shownCalculators show the formula and a worked example, so you can check the maths.
- What to do nextEach tool reads your result and tells you the next step.
2.50% of your visitors converted.
Conversion rate is usually the cheapest number to improve: a clearer offer, faster pages and a shorter form raise it without paying for one more click. Every point you add lowers your cost per lead.
Next: CPC calculatorWe check speed, tracking, search basics and how well the site turns visits into enquiries. Fixed price, a written report within 24 hours of giving us access, and the fee is credited against your first month if you become a monthly client.
See the website auditThe formula
Conversion rate = (conversions / visitors) x 100. Value per visitor = (conversions x value) / visitors.
A worked example
50 enquiries from 2,000 visits is a 2.5% conversion rate. If an enquiry is worth 200, each visitor is worth 5.
How to read your result
- Improving conversion lowers your cost per lead without paying for one more click.
- Measure it per landing page and per traffic source: an average hides the weak pages.
Conversion rate calculator: questions.
Anything else, ask us directly.
How do I calculate conversion rate?
Divide the number of conversions (enquiries, sales or sign-ups) by the number of visitors or clicks, and multiply by 100.
How do I improve my conversion rate?
Make the offer clear above the fold, load fast on phones, ask only for the details you need, show proof you can back up, and give a clear next step such as a call, form or WhatsApp button.
Want us to look at your numbers?
A person reads every message and replies within one working day.