Free tool · SEO and local search
See the searches your competitors rank for.
Enter a competitor's website and a country to see the Google searches it ranks for, how often they are searched, what advertisers pay for a click and the competitor's position.
Every free tool
- No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
- The formula shownCalculators show the formula and a worked example, so you can check the maths.
- What to do nextEach tool reads your result and tells you the next step.
How to read your result
- Searches where competitors rank and you do not are your content gaps.
- High cost per click shows searches that advertisers find valuable, usually with buying intent.
More free toolsGoogle Ads cost calculatorStart from the enquiries or sales you want each month and work back to the budget it needs, using your own cost per click or real figures for your keywords.SEO cost calculatorDescribe your customers, locations, languages and competition to see which SEO plan fits and what drives its monthly price, then ask for the price.Website checkerEnter a page and get one report: search basics, speed and Core Web Vitals from Google, mobile set-up, security headers and whether your tracking tags are there, with the fixes in priority order.Competitor ads and strategy reportEnter a competitor's name or website to see their Google ads on this page: which are showing now, which have run longest, their search ads and the advertising tags on their site. Then get a free report against up to 3 competitors with a 90-day plan.
Competitor keyword finder: questions.
Anything else, ask us directly.
Where does the data come from?
From DataForSEO Labs, which estimates rankings and search volumes from its own regular checks of Google results. Treat the figures as estimates.
How do I use competitor keywords?
Pick searches with buying intent that you can serve better, then create or improve a page for each, or bid on them in Google Ads while SEO builds.
Want us to look at your numbers?
A person reads every message and replies within one working day.