Free tool · Paid ads
See what your competitors are doing, and what to do about it.
Enter a competitor's name or website to see their Google ads on this page: which are showing now, which have run longest, their search ads and the advertising tags on their site. Then get a free report against up to 3 competitors with a 90-day plan.
- No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
- The formula shownCalculators show the formula and a worked example, so you can check the maths.
- What to do nextEach tool reads your result and tells you the next step.
How to read your result
- An ad that has run for months and is still showing is the best public sign of what works: advertisers stop paying for ads that do not bring customers.
- Google publishes every advertiser's ads, with first and last shown dates, but not spend or impressions. Nobody can see a competitor's real budget, so treat any tool that claims to with caution.
- Advertising tags on their website (Meta, TikTok, Snapchat, LinkedIn) show which platforms they can track and retarget on, even when their ads on those platforms are not public.
Competitor ads and strategy report: questions.
Anything else, ask us directly.
How can I see my competitors' Google ads?
Google Ads Transparency Center lists the ads of verified advertisers, by advertiser name or website, with the dates each ad was first and last shown. This tool reads it for you and sorts the ads by how long they have run.
How can I see my competitors' Facebook and Instagram ads?
Meta Ad Library lists ads running on Facebook, Instagram, Messenger and Audience Network. Meta only offers this data to developers for ads shown in the EU, or about social issues, elections or politics, so for other markets our team can check it by hand in an expert review.
Can I see how much a competitor spends on ads?
No. Google and Meta do not publish spend or impressions for normal commercial ads. Meta publishes spend only for ads about social issues, elections or politics. Search estimates in this report (traffic and keyword values) are labelled as estimates.
What is in the free competitor report?
Your business against up to 3 competitors: Google ads, paid search keywords and ad copy, estimated search traffic and its trend, the searches they rank for and you do not, Google Business Profile ratings and reviews, advertising tags, and a 90-day plan built from that data.
Want us to look at your numbers?
A person reads every message and replies within one working day.
