Marketing guides
Marketing guides: plain answers, written by the people doing the work.
How paid ads, SEO, lead generation and agency pricing actually work, with what to check and what to ask. No invented statistics.
Latest guides.
Google AdsAI-powered bidding in Google Ads, explainedHow Google Ads AI-driven bidding sets a bid for every auction, which strategy to choose, what it needs from you, and what still needs a person.18 October 2026 · 8 min readLead generationUK real estate lead generation: a practical guideHow UK estate agents and developers generate seller, landlord, buyer and investor leads from search, social and their own website, and keep them.18 October 2026 · 8 min readAgency pricingRetainer vs project pricing: is the retainer dead?Retainer, project, performance or hybrid: how marketing agencies charge, what each model is good for, and what to check before you sign.18 October 2026 · 6 min read
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