Free marketing tools
Free tools that tell you what your numbers mean.
Calculators, checkers and builders for ads, websites, SEO and follow-up. Each one reads your result and tells you what to do next. No sign-up for the result.
Every free tool
- No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
- The formula shownCalculators show the formula and a worked example, so you can check the maths.
- What to do nextEach tool reads your result and tells you the next step.
Paid ads
Work out what your ads return, what you can afford to pay and how big a budget your goal needs.
ROAS calculatorSee your return on ad spend, the return you need to break even at your margin, and what the ads actually made after their cost.Use the toolBreak-even ROAS calculatorThe return your ads need before they make money, from your profit margin, and the most you can pay in ads for each sale.Use the toolCPM calculatorWork out cost per thousand impressions, the cost of a campaign, or how many impressions your budget buys.Use the toolCTR calculatorWork out the click-through rate of an ad, search result or email from clicks and impressions.Use the toolCPC calculatorWork out what you pay per click, and the most you can afford to pay per click at your conversion rate and profit per customer.Use the toolCPA calculatorWork out what each sale or sign-up costs you in ads, and how much profit is left after it.Use the toolCost per lead calculatorWhat each enquiry costs you, what each new customer costs once your close rate is included, and whether that leaves a profit.Use the toolConversion rate calculatorWork out the share of visitors who enquire or buy, what each visitor is worth, and what one more point would bring in.Use the toolGoogle Ads cost calculatorStart from the enquiries or sales you want each month and work back to the budget it needs, using your own cost per click or real figures for your keywords.Use the toolProfit margin calculatorWork out your profit margin and markup from cost and price, and the return any ads need to break even at that margin.Use the toolMarkup calculatorFind your selling price from cost and markup, and see the profit margin that price really gives you.Use the toolUTM builderTag your campaign links so Google Analytics shows exactly which ad, email or post sent each visitor. Build one link or many, with a QR code for print.Use the toolFacebook and Instagram ad mockupPreview how your ad will look in the Facebook and Instagram feeds, see where long text gets cut, and share the preview with whoever approves it.Use the toolGoogle search ad and result previewDraft a Google search ad or a page title and description, and see how it looks in the results, with the length limits checked as you type.Use the toolCompetitor ads and strategy reportEnter a competitor's name or website to see their Google ads on this page: which are showing now, which have run longest, their search ads and the advertising tags on their site. Then get a free report against up to 3 competitors with a 90-day plan.Use the tool
Websites and apps
Check your website and scope a new one before you ask for quotes.
Website checkerEnter a page and get one report: search basics, speed and Core Web Vitals from Google, mobile set-up, security headers and whether your tracking tags are there, with the fixes in priority order.Use the toolWebsite cost calculatorChoose what your site needs and see the project size, what moves the price and our starting prices, then send the scope for a fixed quote.Use the toolApp cost calculatorChoose platforms, screens and features to see the size of your app project and what drives its cost, then send the scope for a quote.Use the tool
SEO and local search
See where you appear on Google, in AI answers and on Maps, and what an SEO plan should cover.
SEO cost calculatorDescribe your customers, locations, languages and competition to see which SEO plan fits and what drives its monthly price, then ask for the price.Use the toolAI visibility checkerWe ask ChatGPT, with web search on, the questions your customers ask, such as "best dentist in your city", and show whether your business is mentioned or cited and who is recommended instead.Use the toolGoogle Maps rank checkerSee where your business appears on Google Maps for one search, checked from points across your area, and which competitors appear above you.Use the toolCompetitor keyword finderEnter a competitor's website and a country to see the Google searches it ranks for, how often they are searched, what advertisers pay for a click and the competitor's position.Use the toolGoogle review link and QR codeCreate a link that opens the Google review box for your business straight away, plus a QR code to print for your counter, receipts and business cards.Use the tool
Leads and follow-up
See what slow replies cost you and make it easier for customers to reach you.
Speed to lead calculatorFrom your own numbers, see how much revenue you could be losing because enquiries wait too long for a reply.Use the toolWhatsApp link and QR codeCreate a link that opens a WhatsApp chat with your business, with a pre-filled message, and a QR code for print, packaging and signs.Use the tool
Want a second pair of eyes on your numbers?
A person reads every message and replies within one working day.