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Drivix

Free tool · Paid ads

UTM builder, with bulk links and QR codes.

Tag your campaign links so Google Analytics shows exactly which ad, email or post sent each visitor. Build one link or many, with a QR code for print.

Every free tool
  • No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
  • The formula shownCalculators show the formula and a worked example, so you can check the maths.
  • What to do nextEach tool reads your result and tells you the next step.
Fill in the page address, source, medium and campaign to build your link.

The formula

Link = your page + ?utm_source=...&utm_medium=...&utm_campaign=... (plus utm_term and utm_content if you use them).

A worked example

https://www.example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

How to read your result

  • Keep names lower case and consistent: "Facebook" and "facebook" show as two sources in reports.
  • Do not add UTM tags to links inside your own website; they start a new session and hide the real source.
More free toolsGoogle search ad and result previewDraft a Google search ad or a page title and description, and see how it looks in the results, with the length limits checked as you type.Facebook and Instagram ad mockupPreview how your ad will look in the Facebook and Instagram feeds, see where long text gets cut, and share the preview with whoever approves it.WhatsApp link and QR codeCreate a link that opens a WhatsApp chat with your business, with a pre-filled message, and a QR code for print, packaging and signs.ROAS calculatorSee your return on ad spend, the return you need to break even at your margin, and what the ads actually made after their cost.

UTM builder: questions.

Anything else, ask us directly.

What are UTM parameters?

Tags added to the end of a link that tell analytics tools where a visit came from: the source (such as google or newsletter), the medium (such as cpc or email) and the campaign name, with optional term and content tags.

Do I need UTM tags on Google Ads links?

Not if Google Ads is linked to Google Analytics with auto-tagging on; the click ID carries the details. Use UTM tags for other platforms, emails, social posts and print.

Which UTM parameters are required?

utm_source, utm_medium and utm_campaign should always be set. utm_term and utm_content are optional.

Want us to look at your numbers?

A person reads every message and replies within one working day.

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