Free tool · Leads and follow-up
Speed to lead: what slow replies cost you.
From your own numbers, see how much revenue you could be losing because enquiries wait too long for a reply.
- No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
- The formula shownCalculators show the formula and a worked example, so you can check the maths.
- What to do nextEach tool reads your result and tells you the next step.
On your own estimate, slow replies cost you about US$3,000 a month.
An instant first reply and automatic follow-ups cost far less than new leads. They also make every ad you run work harder, because fewer paid-for enquiries go cold.
Next: Cost per lead calculatorWe set up instant replies, reminders and follow-ups connected to your forms, CRM, email and WhatsApp, so fewer leads go cold.
See automationThe formula
Extra customers = enquiries x (close rate with fast replies - close rate today). Extra revenue = extra customers x value of a customer.
A worked example
100 enquiries a month, closing 10% today. If fast replies lifted that to 13%, you would win 3 more customers; at 1,000 each, that is 3,000 a month.
How to read your result
- People who enquire often contact several businesses; the first to reply has the advantage.
- Research published in Harvard Business Review found that most companies do not respond to online leads nearly fast enough.
Speed to lead calculator: questions.
Anything else, ask us directly.
What is speed to lead?
The time between someone enquiring and your first real reply. The shorter it is, the more of your enquiries you can turn into customers.
How can I reply instantly without hiring?
An automatic first reply by email or WhatsApp, an instant booking link and reminders for your team cover most of it. A person then follows up with the details.
Want us to look at your numbers?
A person reads every message and replies within one working day.