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Drivix

Free tool · Paid ads

CPC calculator, with your break-even bid.

Work out what you pay per click, and the most you can afford to pay per click at your conversion rate and profit per customer.

Every free tool
  • No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
  • The formula shownCalculators show the formula and a worked example, so you can check the maths.
  • What to do nextEach tool reads your result and tells you the next step.
Cost per clickUS$2.50
CPC = ad cost / clicks. Break-even CPC = conversion rate x profit per customer.
What this means

You pay US$2.50 per click on average.

Add your conversion rate and profit per customer to see whether that price makes money.

Next: Conversion rate calculator
Recommended next stepGet your Google Ads account audited

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Email me this report

Every figure, what it means and what to do next, with a private link you can share with your team.

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The formula

CPC = ad cost / clicks. Break-even CPC = conversion rate x profit per customer.

A worked example

You spend 2,000 for 800 clicks: CPC is 2.50. If 3% of visitors become customers worth 120 profit each, break-even CPC is 0.03 x 120 = 3.60, so you have room.

How to read your result

  • Above your break-even CPC, every click loses money on average.
  • Raising your conversion rate raises the CPC you can afford, which lets you win more auctions.
More free toolsConversion rate calculatorWork out the share of visitors who enquire or buy, what each visitor is worth, and what one more point would bring in.Google Ads cost calculatorStart from the enquiries or sales you want each month and work back to the budget it needs, using your own cost per click or real figures for your keywords.CTR calculatorWork out the click-through rate of an ad, search result or email from clicks and impressions.CPA calculatorWork out what each sale or sign-up costs you in ads, and how much profit is left after it.

CPC calculator: questions.

Anything else, ask us directly.

How is cost per click calculated?

Total ad cost divided by the number of clicks. Platforms show it as average CPC.

Why do some keywords cost so much per click?

Google Ads prices clicks in an auction. Searches with buying intent in sectors where a customer is worth a lot, such as legal, finance and property, attract many advertisers, so the price rises.

How do I lower my CPC?

Remove searches that do not lead to customers, make ads more relevant to each search, and improve the landing page. Lowering bids alone usually also lowers volume.

Want us to look at your numbers?

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