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Drivix

Free tool · Paid ads

CPM calculator.

Work out cost per thousand impressions, the cost of a campaign, or how many impressions your budget buys.

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  • No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
  • The formula shownCalculators show the formula and a worked example, so you can check the maths.
  • What to do nextEach tool reads your result and tells you the next step.
CPMUS$10.00
CPM = (cost / impressions) x 1,000. Cost = (impressions / 1,000) x CPM. Impressions = (cost / CPM) x 1,000.
What this means

CPM tells you what reach costs, not whether the ads work.

A cheap CPM with no clicks or sales is still wasted money. Judge campaigns on cost per lead or sale against what a customer is worth to you, then use CPM to spot audiences or placements that cost far more than the rest.

Next: CTR calculator
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Every figure, what it means and what to do next, with a private link you can share with your team.

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The formula

CPM = (cost / impressions) x 1,000. Cost = (impressions / 1,000) x CPM. Impressions = (cost / CPM) x 1,000.

A worked example

A campaign costs 1,200 and gets 150,000 impressions. CPM = (1,200 / 150,000) x 1,000 = 8.

How to read your result

  • CPM measures the price of reach, not results. Compare it between your own audiences and placements to find expensive ones.
  • Judge campaigns on cost per lead or per sale against what a customer is worth.
More free toolsCTR calculatorWork out the click-through rate of an ad, search result or email from clicks and impressions.CPC calculatorWork out what you pay per click, and the most you can afford to pay per click at your conversion rate and profit per customer.ROAS calculatorSee your return on ad spend, the return you need to break even at your margin, and what the ads actually made after their cost.CPA calculatorWork out what each sale or sign-up costs you in ads, and how much profit is left after it.

CPM calculator: questions.

Anything else, ask us directly.

What does CPM stand for?

Cost per mille: the cost of 1,000 impressions. "Mille" is Latin for thousand.

How is CPM different from CPC?

CPM is the price of 1,000 views of your ad; CPC is the price of one click. Some campaigns are bought on CPM and others on CPC, but both can be calculated for any campaign from cost, impressions and clicks.

Why does my CPM change?

Ad platforms run auctions, so CPM moves with competition for the same audience, the time of year, the placement and how relevant the platform judges your ad to be.

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