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Free tool · Paid ads

How much does Google Ads cost? Work out your budget.

Start from the enquiries or sales you want each month and work back to the budget it needs, using your own cost per click or real figures for your keywords.

Every free tool
  • No sign-up for the resultRun the numbers and see the answer straight away. Email only if you want the full report.
  • The formula shownCalculators show the formula and a worked example, so you can check the maths.
  • What to do nextEach tool reads your result and tells you the next step.
Monthly ad budgetUS$2,000
Clicks needed1,000
Cost per enquiry or saleUS$50.00
Clicks needed = goal / conversion rate. Monthly budget = clicks x cost per click. Profit after ads = goal x close rate x profit per customer - budget.
Not sure what a click costs?Look up what advertisers pay for your own keywords, in your country.
What this means

You need about US$2,000 a month for 40 enquiries or sales.

Add your close rate and profit per customer to see whether this budget pays for itself.

Next: CPC calculator
Recommended next stepWant us to run your ads?

We plan, build and run Google Ads and Meta Ads, with tracking checked first and a plain report every month. Drivix is a Google Partner and a Meta Business Partner.

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Every figure, what it means and what to do next, with a private link you can share with your team.

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The formula

Clicks needed = goal / conversion rate. Monthly budget = clicks x cost per click. Profit after ads = goal x close rate x profit per customer - budget.

A worked example

You want 40 enquiries a month. At a 4% conversion rate you need 1,000 clicks; at 2.00 a click that is 2,000 a month, or 50 per enquiry.

How to read your result

  • The budget a goal needs depends more on your conversion rate than on the click price.
  • If the plan loses money on paper, fix conversion or close rate before spending.
More free toolsCPC calculatorWork out what you pay per click, and the most you can afford to pay per click at your conversion rate and profit per customer.ROAS calculatorSee your return on ad spend, the return you need to break even at your margin, and what the ads actually made after their cost.Conversion rate calculatorWork out the share of visitors who enquire or buy, what each visitor is worth, and what one more point would bring in.Competitor keyword finderEnter a competitor's website and a country to see the Google searches it ranks for, how often they are searched, what advertisers pay for a click and the competitor's position.

Google Ads cost calculator: questions.

Anything else, ask us directly.

How much does Google Ads cost per month?

There is no fixed price: you set a budget and pay per click. What a goal costs depends on the price of clicks for your searches and how many visitors become customers. This calculator works it out from those two numbers.

How much does a click cost on Google Ads?

It varies by keyword, country and competition, from a few cents to a lot more in sectors such as legal or finance. Use the keyword lookup on this page for estimates for your own keywords and country.

Is there a minimum budget for Google Ads?

Google does not set a minimum, but a budget that buys only a handful of clicks a day gives the campaign too little data to learn from. Plan for enough clicks to reach your conversion goal.

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