Free marketing tools
Free tools that tell you what your numbers mean.
Calculators, checkers and builders for ads, websites, SEO and follow-up. Each one reads your result and tells you what to do next. No sign-up for the result.
- Tools
- 25
- Live data
- 5
- Sign-up
- None
Live data
Website checkerEnter a page and get one report: search basics, speed and Core Web Vitals from Google, mobile set-up, security headers and whether your tracking tags are there, with the fixes in priority order.Run the check Live data
Google Maps rank checkerSee where your business appears on Google Maps for one search, checked from points across your area, and which competitors appear above you.Run the check Live data
Competitor ads and strategy reportEnter a competitor's name or website to see their Google ads on this page: which are showing now, which have run longest, their search ads and the advertising tags on their site. Then get a free report against up to 3 competitors with a 90-day plan.Run the check Pro
Rank TrackerYour Google Maps grid re-checked every week, with history, trends and competitors. From USD 9 a month (AED 33 in the UAE).See plans Paid ads15
- ROAS calculatorSee your return on ad spend, the return you need to break even at your margin, and what the ads actually made after their cost.
- Break-even ROAS calculatorThe return your ads need before they make money, from your profit margin, and the most you can pay in ads for each sale.
- CPM calculatorWork out cost per thousand impressions, the cost of a campaign, or how many impressions your budget buys.
- CTR calculatorWork out the click-through rate of an ad, search result or email from clicks and impressions.
- CPC calculatorWork out what you pay per click, and the most you can afford to pay per click at your conversion rate and profit per customer.
- CPA calculatorWork out what each sale or sign-up costs you in ads, and how much profit is left after it.
- Cost per lead calculatorWhat each enquiry costs you, what each new customer costs once your close rate is included, and whether that leaves a profit.
- Conversion rate calculatorWork out the share of visitors who enquire or buy, what each visitor is worth, and what one more point would bring in.
- Google Ads cost calculatorStart from the enquiries or sales you want each month and work back to the budget it needs, using your own cost per click or real figures for your keywords.
- Profit margin calculatorWork out your profit margin and markup from cost and price, and the return any ads need to break even at that margin.
- Markup calculatorFind your selling price from cost and markup, and see the profit margin that price really gives you.
- UTM builderTag your campaign links so Google Analytics shows exactly which ad, email or post sent each visitor. Build one link or many, with a QR code for print.
- Facebook and Instagram ad mockupPreview how your ad will look in the Facebook and Instagram feeds, see where long text gets cut, and share the preview with whoever approves it.
- Google search ad and result previewDraft a Google search ad or a page title and description, and see how it looks in the results, with the length limits checked as you type.
- Competitor ads and strategy reportLiveEnter a competitor's name or website to see their Google ads on this page: which are showing now, which have run longest, their search ads and the advertising tags on their site. Then get a free report against up to 3 competitors with a 90-day plan.
Websites and apps3
- Website checkerLiveEnter a page and get one report: search basics, speed and Core Web Vitals from Google, mobile set-up, security headers and whether your tracking tags are there, with the fixes in priority order.
- Website cost calculatorChoose what your site needs and see the project size, what moves the price and our starting prices, then send the scope for a fixed quote.
- App cost calculatorChoose platforms, screens and features to see the size of your app project and what drives its cost, then send the scope for a quote.
SEO and local search5
- SEO cost calculatorDescribe your customers, locations, languages and competition to see which SEO plan fits and what drives its monthly price, then ask for the price.
- AI visibility checkerLiveWe ask ChatGPT, with web search on, the questions your customers ask, such as "best dentist in your city", and show whether your business is mentioned or cited and who is recommended instead.
- Google Maps rank checkerLiveSee where your business appears on Google Maps for one search, checked from points across your area, and which competitors appear above you.
- Competitor keyword finderLiveEnter a competitor's website and a country to see the Google searches it ranks for, how often they are searched, what advertisers pay for a click and the competitor's position.
- Google review link and QR codeCreate a link that opens the Google review box for your business straight away, plus a QR code to print for your counter, receipts and business cards.
Leads and follow-up2
Want a second pair of eyes on your numbers?
A person reads every message and replies within one working day.