Cosmos: 11.8M Reached and 66,900 Store Visits and Local Actions
How Drivix drove store visits, calls and brand awareness for a multi-location retail and sports business in Karama and Madina Mall.
01 / The challenge
What Cosmos (Cosmos Sports / Cosmos Store) needed to solve.
Drive store visits, calls and brand awareness for a multi-location retail and sports business, where success is measured in footfall and local action rather than online checkout.
02 / Our approach
How Drivix solved it.
Local Action as the Primary Goal
Google campaigns were pointed at store visits, calls and direction requests — the actions that actually indicate someone is coming to the shop.
Meta for Reach and Video Awareness
Meta carried broad awareness across the catchment for both Karama and Madina Mall locations, using video to build recognition ahead of a store visit.
03 / The results
Results, with the detail behind them.
11.8M
People Reached
218,692
Clicks
66,900
Store Visits & Local Actions
- Google Ads: 218,692 clicks and ~66,900 store visits, calls and direction requests from AED 146,200
- Meta Ads: 11.8M people reached from AED 94,600
Expert Reviewer
Babar Azam, FCCA
Founder and Managing Director, Drivix
All Drivix case studies are reviewed and validated by Babar Azam, FCCA — Fellow of the Association of Chartered Certified Accountants — ensuring the commercial and financial claims in this case study reflect verified client outcomes.
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