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Demo Dental Clinic

September 2026 results

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Demo Dental Clinic · monthly report

September 2026 results

September 2026 · published 3 October

A strong month: more enquiries for less, with implants leading. Reply speed stayed excellent, which is why so many enquiries turned into bookings.

Scorecard · September 2026

September: 188 enquiries and 13 new customers.

  • Enquiries are down 5.5% on August.
  • Each enquiry from the ads cost AED 61.08, up 2.8% on August.
  • 3 of 3 targets are met.
  • EnquiriesGood188Judged against the target of 120
    • vs Augustdown 5.5%
    • vs 3-month averagethe same
  • Cost per enquiry from adsGoodAED 61.08Judged against the target of AED 95.00
    • vs Augustup 2.8%
    • vs 3-month averagedown 4.1%
  • New customersGood13Judged against the 3-month average
    • vs Augustup 44%
    • vs 3-month averageup 39%
  • Sales recordedAED 38,742
  • Ad spendGoodAED 11,685Judged against the target of AED 12,000
    • vs Augustdown 2.3%
    • vs 3-month averagedown 0.7%
  • Website visitsGood6,483Judged against the 3-month average
    • vs Augustup 5.1%
    • vs 3-month averageup 9.7%
  • Clicks from Google searchGood2,070Judged against the 3-month average
    • vs Augustup 1.6%
    • vs 3-month averageup 6.9%
  • Money in and outSales recorded: AED 38,742, against AED 11,685 on ads and AED 6,500 in Drivix fees. That is AED 2.13 back for every AED 1 put in.Watch
  • Speed of replyTypical time to first contact: 22 minutes. Good. Under 15 minutes wins more of them.Good
  • Lead quality11 of 188 enquiries (6%) were marked as junk, spam or not a fit. We use this to tighten targeting.Good

What we did

  • Launched the free smile check lead form on Meta
  • Added 46 negative keywords to cut wasted clicks
  • New implants landing page live, with prices
  • Call tracking switched on for Google Ads

What happens next

  • Test a new offer for whitening in Ramadan
  • Move 10% of budget to the best implant campaign
  • Publish two new treatment pages for search
  • Set up a review request after each visit
Enquiries, last 6 months
  1. 163Apr
  2. 177May
  3. 177Jun
  4. 186Jul
  5. 199Aug
  6. 188Sep

Targets

  • Ad spendMetAED 11,685.37 against AED 12,000.00
  • Cost per leadMetAED 61.08 against AED 95.00
  • Leads in the inboxMet188 against 120
  • Ad spendAED 11,685.37-2.3% vs the month before
  • Leads and conversions191.3-5% vs the month before
  • Cost per leadAED 61.08+2.8% vs the month before
  • Website sessions6,483+5.1% vs the month before
  • Website key events218-5.2% vs the month before
  • Clicks from Google search2,070+1.6% vs the month before
  • Average Google position8.1-2.4% vs the month before
  • Leads in the inbox188-5.5% vs the month before
  • New customers13+44.4% vs the month before
  • Revenue recordedAED 38,742.00+30.6% vs the month before
  • Cost per customerAED 898.87-32.4% vs the month before
Ads by daySpend (AED): AED 11,685.37Leads: 191.3
1 Sept: Spend (AED) AED 390.49, Leads 8.62 Sept: Spend (AED) AED 433.56, Leads 5.93 Sept: Spend (AED) AED 429.77, Leads 74 Sept: Spend (AED) AED 273.60, Leads 5.55 Sept: Spend (AED) AED 300.96, Leads 4.86 Sept: Spend (AED) AED 425.35, Leads 6.67 Sept: Spend (AED) AED 442.61, Leads 7.78 Sept: Spend (AED) AED 396.10, Leads 6.59 Sept: Spend (AED) AED 422.88, Leads 7.910 Sept: Spend (AED) AED 419.63, Leads 6.311 Sept: Spend (AED) AED 296.96, Leads 5.912 Sept: Spend (AED) AED 305.71, Leads 5.113 Sept: Spend (AED) AED 431.67, Leads 614 Sept: Spend (AED) AED 430.53, Leads 8.315 Sept: Spend (AED) AED 448.73, Leads 7.816 Sept: Spend (AED) AED 419.95, Leads 6.917 Sept: Spend (AED) AED 417.08, Leads 6.418 Sept: Spend (AED) AED 290.22, Leads 5.319 Sept: Spend (AED) AED 312.29, Leads 4.720 Sept: Spend (AED) AED 405.87, Leads 621 Sept: Spend (AED) AED 419.47, Leads 7.322 Sept: Spend (AED) AED 418.67, Leads 6.823 Sept: Spend (AED) AED 442.63, Leads 4.824 Sept: Spend (AED) AED 398.83, Leads 725 Sept: Spend (AED) AED 301.60, Leads 4.726 Sept: Spend (AED) AED 300.46, Leads 4.327 Sept: Spend (AED) AED 425.18, Leads 7.228 Sept: Spend (AED) AED 423.62, Leads 6.529 Sept: Spend (AED) AED 414.94, Leads 6.130 Sept: Spend (AED) AED 446.01, Leads 7.4
Ads by day
DaySpend (AED)Leads
1 SeptAED 390.498.6
2 SeptAED 433.565.9
3 SeptAED 429.777
4 SeptAED 273.605.5
5 SeptAED 300.964.8
6 SeptAED 425.356.6
7 SeptAED 442.617.7
8 SeptAED 396.106.5
9 SeptAED 422.887.9
10 SeptAED 419.636.3
11 SeptAED 296.965.9
12 SeptAED 305.715.1
13 SeptAED 431.676
14 SeptAED 430.538.3
15 SeptAED 448.737.8
16 SeptAED 419.956.9
17 SeptAED 417.086.4
18 SeptAED 290.225.3
19 SeptAED 312.294.7
20 SeptAED 405.876
21 SeptAED 419.477.3
22 SeptAED 418.676.8
23 SeptAED 442.634.8
24 SeptAED 398.837
25 SeptAED 301.604.7
26 SeptAED 300.464.3
27 SeptAED 425.187.2
28 SeptAED 423.626.5
29 SeptAED 414.946.1
30 SeptAED 446.017.4
Website by daySessions: 6,483Key events: 218
1 Sept: Sessions 236, Key events 92 Sept: Sessions 220, Key events 73 Sept: Sessions 202, Key events 84 Sept: Sessions 168, Key events 65 Sept: Sessions 170, Key events 56 Sept: Sessions 267, Key events 77 Sept: Sessions 202, Key events 98 Sept: Sessions 267, Key events 89 Sept: Sessions 249, Key events 910 Sept: Sessions 230, Key events 811 Sept: Sessions 182, Key events 712 Sept: Sessions 142, Key events 713 Sept: Sessions 254, Key events 714 Sept: Sessions 207, Key events 915 Sept: Sessions 248, Key events 816 Sept: Sessions 274, Key events 717 Sept: Sessions 228, Key events 818 Sept: Sessions 134, Key events 719 Sept: Sessions 143, Key events 520 Sept: Sessions 249, Key events 821 Sept: Sessions 200, Key events 822 Sept: Sessions 225, Key events 823 Sept: Sessions 244, Key events 624 Sept: Sessions 258, Key events 725 Sept: Sessions 183, Key events 626 Sept: Sessions 186, Key events 427 Sept: Sessions 215, Key events 728 Sept: Sessions 253, Key events 729 Sept: Sessions 222, Key events 730 Sept: Sessions 225, Key events 9
Website by day
DaySessionsKey events
1 Sept2369
2 Sept2207
3 Sept2028
4 Sept1686
5 Sept1705
6 Sept2677
7 Sept2029
8 Sept2678
9 Sept2499
10 Sept2308
11 Sept1827
12 Sept1427
13 Sept2547
14 Sept2079
15 Sept2488
16 Sept2747
17 Sept2288
18 Sept1347
19 Sept1435
20 Sept2498
21 Sept2008
22 Sept2258
23 Sept2446
24 Sept2587
25 Sept1836
26 Sept1864
27 Sept2157
28 Sept2537
29 Sept2227
30 Sept2259
Google search by dayClicks: 2,070Impressions: 70,380
1 Sept: Clicks 61, Impressions 2,0742 Sept: Clicks 54, Impressions 1,8363 Sept: Clicks 79, Impressions 2,6864 Sept: Clicks 74, Impressions 2,5165 Sept: Clicks 76, Impressions 2,5846 Sept: Clicks 81, Impressions 2,7547 Sept: Clicks 83, Impressions 2,8228 Sept: Clicks 58, Impressions 1,9729 Sept: Clicks 82, Impressions 2,78810 Sept: Clicks 56, Impressions 1,90411 Sept: Clicks 64, Impressions 2,17612 Sept: Clicks 68, Impressions 2,31213 Sept: Clicks 71, Impressions 2,41414 Sept: Clicks 62, Impressions 2,10815 Sept: Clicks 68, Impressions 2,31216 Sept: Clicks 68, Impressions 2,31217 Sept: Clicks 54, Impressions 1,83618 Sept: Clicks 69, Impressions 2,34619 Sept: Clicks 56, Impressions 1,90420 Sept: Clicks 72, Impressions 2,44821 Sept: Clicks 56, Impressions 1,90422 Sept: Clicks 79, Impressions 2,68623 Sept: Clicks 67, Impressions 2,27824 Sept: Clicks 65, Impressions 2,21025 Sept: Clicks 79, Impressions 2,68626 Sept: Clicks 80, Impressions 2,72027 Sept: Clicks 71, Impressions 2,41428 Sept: Clicks 62, Impressions 2,10829 Sept: Clicks 81, Impressions 2,75430 Sept: Clicks 74, Impressions 2,516
Google search by day
DayClicksImpressions
1 Sept612,074
2 Sept541,836
3 Sept792,686
4 Sept742,516
5 Sept762,584
6 Sept812,754
7 Sept832,822
8 Sept581,972
9 Sept822,788
10 Sept561,904
11 Sept642,176
12 Sept682,312
13 Sept712,414
14 Sept622,108
15 Sept682,312
16 Sept682,312
17 Sept541,836
18 Sept692,346
19 Sept561,904
20 Sept722,448
21 Sept561,904
22 Sept792,686
23 Sept672,278
24 Sept652,210
25 Sept792,686
26 Sept802,720
27 Sept712,414
28 Sept622,108
29 Sept812,754
30 Sept742,516

Leads and customers

188 leads this month (199 the month before). 13 became customers. Sales recorded this month: AED 38,742.00. Typical time to first contact: 22 minutes.

Where they came from

  • Meta lead form71
  • Website form41
  • Google lead form32
  • WhatsApp28
  • Phone call16

Where they are now

  • Contacted107
  • Qualified38
  • Lost26
  • Customer13
  • New4

Why leads were lost

  • No answer12
  • Spam or fake6
  • Not a fit5
  • Price2
  • Chose someone else1

What went well

Launched the free smile check lead form on Meta Added 46 negative keywords to cut wasted clicks New implants landing page live, with prices Call tracking switched on for Google Ads

What needs attention

Whitening enquiries cost more than target. We are testing a new offer before adding budget. Weekend enquiries wait longest for a reply: a WhatsApp auto-reply on Fridays would help.

Campaigns

CampaignSpendClicksLeadsCost per lead
Search: dental implants Dubai (Google Ads)AED 2,747.1766940.5AED 67.83
Search: emergency dentist (Google Ads)AED 1,951.9447532.4AED 60.25
Search: teeth whitening (Google Ads)AED 1,229.0029912.2AED 100.74
Lead form: free smile check (Meta ads)AED 2,450.7894355.8AED 43.92
Retargeting: site visitors (Meta ads)AED 1,113.9942919.8AED 56.26

Website traffic by channel

ChannelSessionsUsersKey events
Paid Search2,3341,86770
Organic Search1,9451,55658
Paid Social1,16793435
Direct71357121
Referral32425910

Top Google searches

SearchClicksImpressionsPosition
dentist near me45513,6623.2
dental implants dubai39311,7994.9
teeth whitening price3319,9366.6
emergency dentist dubai marina2698,0738.3
invisalign cost uae2076,21010

Top pages in Google search

PageClicksImpressionsPosition
/62117,3884
/implants51814,4905.3
/whitening41411,5926.6
/emergency-dentist3108,6947.9
/prices2075,7969.2

Work

Done this month

  • ✓ Launched the free smile check lead form on Meta · Growth plan
  • ✓ Added 46 negative keywords to cut wasted clicks · Growth plan
  • ✓ New implants landing page live, with prices · Growth plan
  • ✓ Call tracking switched on for Google Ads · Growth plan
  • ✓ Rewrote the emergency dentist ads for Arabic searches · Growth plan

Coming up next month

  • Test a new offer for whitening in Ramadan · by 5 October
  • Move 10% of budget to the best implant campaign · by 11 October
  • Publish two new treatment pages for search · by 17 October
  • Set up a review request after each visit · by 23 October

Plan for next month

Test a new offer for whitening in Ramadan Move 10% of budget to the best implant campaign Publish two new treatment pages for search Set up a review request after each visit

Figures from Google Ads, Meta ads, Google Analytics 4, Google Search Console and the leads inbox, as reported by each platform on the day the report was published. Amounts are in each account's own currency.