Demo Dental Clinic · monthly report
This month so far
October 2026 (figures to 17 October) · draft
Scorecard · October 2026 (so far)
October so far: 110 enquiries and 9 new customers.
- Enquiries are up 9% on September, allowing for the days still to come.
- Each enquiry from the ads cost AED 55.61, down 13% on September.
- 3 of 3 targets are on track.
- EnquiriesGood110Judged against the target of 120, on course for 201
- vs Septemberup 9%
- vs 3-month averageup 7.8%
- Cost per enquiry from adsGoodAED 55.61Judged against the target of AED 95.00
- vs Septemberdown 13%
- vs 3-month averagedown 14%
- New customersGood9Judged against the 3-month average
- vs Septemberup 26%
- vs 3-month averageup 76%
- Sales recordedAED 27,726
- Ad spendGoodAED 6,283Judged against the target of AED 12,000, on course for AED 11,458
- vs Septemberdown 1.9%
- vs 3-month averagedown 2.9%
- Website visitsGood3,470Judged against the 3-month average
- vs Septemberup 1.7%
- vs 3-month averageup 5.9%
- Clicks from Google searchGood1,203Judged against the 3-month average
- vs Septemberup 10%
- vs 3-month averageup 13%
- Money in and outSales recorded: AED 27,726, against AED 6,283 on ads and AED 6,500 in Drivix fees. That is AED 2.17 back for every AED 1 put in.Watch
- Speed of replyTypical time to first contact: 22 minutes. Good. Under 15 minutes wins more of them.Good
- Lead quality7 of 110 enquiries (6%) were marked as junk, spam or not a fit. We use this to tighten targeting.Good
What we did
- Launched the free smile check lead form on Meta
- Added 46 negative keywords to cut wasted clicks
- New implants landing page live, with prices
- Call tracking switched on for Google Ads
- Rewrote the emergency dentist ads for Arabic searches
What happens next
- Test a new offer for whitening in Ramadan
- Move 10% of budget to the best implant campaign
- Publish two new treatment pages for search
- Set up a review request after each visit
- 170May
- 172Jun
- 182Jul
- 192Aug
- 184Sep
- 110Oct*
* Month still running.
Targets
- Ad spendOn trackAED 6,283.46 against AED 12,000.00, on course for AED 11,458.07
- Cost per leadOn trackAED 55.61 against AED 95.00
- Leads in the inboxOn track110 against 120, on course for 201
- Ad spendAED 6,283.46-6% vs the same days last month
- Leads and conversions113+4.9% vs the same days last month
- Cost per leadAED 55.61-10.4% vs the same days last month
- Website sessions3,470-3.5% vs the same days last month
- Website key events127+0% vs the same days last month
- Clicks from Google search1,203+8.3% vs the same days last month
- Average Google position8.1-3.6% vs the same days last month
- Leads in the inbox110+0% vs the same days last month
- New customers9+0% vs the same days last month
- Revenue recordedAED 27,726.00+6% vs the same days last month
- Cost per customerAED 698.16-6% vs the same days last month
| Day | Spend (AED) | Leads |
|---|---|---|
| 1 Oct | AED 411.40 | 8.2 |
| 2 Oct | AED 307.91 | 5.2 |
| 3 Oct | AED 320.31 | 5 |
| 4 Oct | AED 433.84 | 6.2 |
| 5 Oct | AED 387.26 | 6.4 |
| 6 Oct | AED 402.43 | 9.3 |
| 7 Oct | AED 406.03 | 5.1 |
| 8 Oct | AED 430.33 | 7.5 |
| 9 Oct | AED 303.06 | 5.4 |
| 10 Oct | AED 308.23 | 5.8 |
| 11 Oct | AED 376.15 | 7.9 |
| 12 Oct | AED 433.48 | 7.5 |
| 13 Oct | AED 395.97 | 8.3 |
| 14 Oct | AED 398.72 | 6.6 |
| 15 Oct | AED 392.80 | 7.6 |
| 16 Oct | AED 264.02 | 5.2 |
| 17 Oct | AED 311.52 | 5.8 |
| Day | Sessions | Key events |
|---|---|---|
| 1 Oct | 207 | 8 |
| 2 Oct | 156 | 7 |
| 3 Oct | 140 | 6 |
| 4 Oct | 203 | 7 |
| 5 Oct | 247 | 7 |
| 6 Oct | 230 | 10 |
| 7 Oct | 265 | 6 |
| 8 Oct | 188 | 9 |
| 9 Oct | 142 | 6 |
| 10 Oct | 144 | 6 |
| 11 Oct | 266 | 9 |
| 12 Oct | 219 | 8 |
| 13 Oct | 261 | 9 |
| 14 Oct | 237 | 8 |
| 15 Oct | 199 | 8 |
| 16 Oct | 190 | 6 |
| 17 Oct | 176 | 7 |
| Day | Clicks | Impressions |
|---|---|---|
| 1 Oct | 78 | 2,652 |
| 2 Oct | 76 | 2,584 |
| 3 Oct | 75 | 2,550 |
| 4 Oct | 69 | 2,346 |
| 5 Oct | 66 | 2,244 |
| 6 Oct | 80 | 2,720 |
| 7 Oct | 65 | 2,210 |
| 8 Oct | 83 | 2,822 |
| 9 Oct | 63 | 2,142 |
| 10 Oct | 62 | 2,108 |
| 11 Oct | 80 | 2,720 |
| 12 Oct | 68 | 2,312 |
| 13 Oct | 77 | 2,618 |
| 14 Oct | 56 | 1,904 |
| 15 Oct | 74 | 2,516 |
| 16 Oct | 54 | 1,836 |
| 17 Oct | 77 | 2,618 |
Leads and customers
110 leads this month (110 in the same days last month). 9 became customers. Sales recorded this month: AED 27,726.00. Typical time to first contact: 22 minutes.
Where they came from
- Meta lead form42
- Website form24
- Google lead form19
- WhatsApp17
- Phone call8
Where they are now
- Contacted60
- Qualified22
- Lost15
- Customer9
- New4
Why leads were lost
- No answer5
- Spam or fake4
- Not a fit3
- Price2
- Chose someone else1
Campaigns
| Campaign | Spend | Clicks | Leads | Cost per lead |
|---|---|---|---|---|
| Search: dental implants Dubai (Google Ads) | AED 1,463.11 | 357 | 26.8 | AED 54.59 |
| Search: emergency dentist (Google Ads) | AED 1,039.58 | 254 | 21.4 | AED 48.58 |
| Search: teeth whitening (Google Ads) | AED 654.55 | 160 | 8 | AED 81.82 |
| Lead form: free smile check (Meta ads) | AED 1,338.24 | 514 | 28.5 | AED 46.96 |
| Retargeting: site visitors (Meta ads) | AED 608.29 | 234 | 10.1 | AED 60.23 |
Website traffic by channel
| Channel | Sessions | Users | Key events |
|---|---|---|---|
| Paid Search | 1,249 | 999 | 37 |
| Organic Search | 1,041 | 833 | 31 |
| Paid Social | 625 | 500 | 19 |
| Direct | 382 | 305 | 11 |
| Referral | 174 | 139 | 5 |
Top Google searches
| Search | Clicks | Impressions | Position |
|---|---|---|---|
| dentist near me | 265 | 7,940 | 3.2 |
| dental implants dubai | 229 | 6,857 | 4.9 |
| teeth whitening price | 192 | 5,774 | 6.6 |
| emergency dentist dubai marina | 156 | 4,692 | 8.3 |
| invisalign cost uae | 120 | 3,609 | 10 |
Top pages in Google search
| Page | Clicks | Impressions | Position |
|---|---|---|---|
| / | 361 | 10,105 | 4 |
| /implants | 301 | 8,421 | 5.3 |
| /whitening | 241 | 6,737 | 6.6 |
| /emergency-dentist | 180 | 5,053 | 7.9 |
| /prices | 120 | 3,368 | 9.2 |
Work
Done this month
- ✓ Launched the free smile check lead form on Meta · Growth plan
- ✓ Added 46 negative keywords to cut wasted clicks · Growth plan
- ✓ New implants landing page live, with prices · Growth plan
- ✓ Call tracking switched on for Google Ads · Growth plan
- ✓ Rewrote the emergency dentist ads for Arabic searches · Growth plan
Coming up next month
- Test a new offer for whitening in Ramadan · by 5 November
- Move 10% of budget to the best implant campaign · by 11 November
- Publish two new treatment pages for search · by 17 November
- Set up a review request after each visit · by 23 November
Figures from Google Ads, Meta ads, Google Analytics 4, Google Search Console and the leads inbox, as reported by each platform. Amounts are in each account's own currency.