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Demo Dental Clinic

July 2026 results

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Demo Dental Clinic · monthly report

July 2026 results

July 2026 · published 3 August

A strong month: more enquiries for less, with implants leading. Reply speed stayed excellent, which is why so many enquiries turned into bookings.

Scorecard · July 2026

July: 196 enquiries and 11 new customers.

  • Enquiries are up 1.6% on June.
  • Each enquiry from the ads cost AED 60.65, up 1.7% on June.
  • 3 of 3 targets are met.
  • EnquiriesGood196Judged against the target of 120
    • vs Juneup 1.6%
    • vs 3-month averageup 5.6%
  • Cost per enquiry from adsGoodAED 60.65Judged against the target of AED 95.00
    • vs Juneup 1.7%
    • vs 3-month averagedown 3.7%
  • New customersNeeds action11Judged against the 3-month average
    • vs Junedown 35%
    • vs 3-month averagedown 11%
  • Sales recordedAED 33,227
  • Ad spendGoodAED 11,748Judged against the target of AED 12,000
    • vs Juneup 1.4%
    • vs 3-month averageup 1.2%
  • Website visitsGood6,587Judged against the 3-month average
    • vs Juneup 9.6%
    • vs 3-month averageup 12%
  • Clicks from Google searchGood2,116Judged against the 3-month average
    • vs Juneup 6.1%
    • vs 3-month averageup 9.8%
  • Money in and outSales recorded: AED 33,227, against AED 11,748 on ads and AED 6,500 in Drivix fees. That is AED 1.82 back for every AED 1 put in.Watch
  • Speed of replyTypical time to first contact: 22 minutes. Good. Under 15 minutes wins more of them.Good
  • Lead quality12 of 196 enquiries (6%) were marked as junk, spam or not a fit. We use this to tighten targeting.Good

What we did

  • Launched the free smile check lead form on Meta
  • Added 46 negative keywords to cut wasted clicks
  • New implants landing page live, with prices
  • Call tracking switched on for Google Ads

What happens next

  • Test a new offer for whitening in Ramadan
  • Move 10% of budget to the best implant campaign
  • Publish two new treatment pages for search
  • Set up a review request after each visit
Enquiries, last 6 months
  1. 153Feb
  2. 178Mar
  3. 174Apr
  4. 190May
  5. 193Jun
  6. 196Jul

Targets

  • Ad spendMetAED 11,748.28 against AED 12,000.00
  • Cost per leadMetAED 60.65 against AED 95.00
  • Leads in the inboxMet196 against 120
  • Ad spendAED 11,748.28+1.4% vs the month before
  • Leads and conversions193.7-0.3% vs the month before
  • Cost per leadAED 60.65+1.7% vs the month before
  • Website sessions6,587+9.6% vs the month before
  • Website key events227+1.8% vs the month before
  • Clicks from Google search2,116+6.1% vs the month before
  • Average Google position8.1-3.6% vs the month before
  • Leads in the inbox196+1.6% vs the month before
  • New customers11-35.3% vs the month before
  • Revenue recordedAED 33,227.00-37% vs the month before
  • Cost per customerAED 1,068.03+56.8% vs the month before
Ads by daySpend (AED): AED 11,748.28Leads: 193.7
1 Jul: Spend (AED) AED 429.53, Leads 6.12 Jul: Spend (AED) AED 411.66, Leads 7.23 Jul: Spend (AED) AED 277.39, Leads 4.14 Jul: Spend (AED) AED 305.34, Leads 45 Jul: Spend (AED) AED 440.51, Leads 5.76 Jul: Spend (AED) AED 412.86, Leads 5.77 Jul: Spend (AED) AED 401.74, Leads 7.48 Jul: Spend (AED) AED 426.46, Leads 5.39 Jul: Spend (AED) AED 411.28, Leads 5.710 Jul: Spend (AED) AED 294.76, Leads 4.711 Jul: Spend (AED) AED 303.49, Leads 4.812 Jul: Spend (AED) AED 411.49, Leads 6.613 Jul: Spend (AED) AED 429.94, Leads 9.214 Jul: Spend (AED) AED 414.15, Leads 7.915 Jul: Spend (AED) AED 419.45, Leads 7.216 Jul: Spend (AED) AED 385.54, Leads 6.917 Jul: Spend (AED) AED 299.63, Leads 4.318 Jul: Spend (AED) AED 270.36, Leads 419 Jul: Spend (AED) AED 405.00, Leads 8.520 Jul: Spend (AED) AED 395.38, Leads 7.721 Jul: Spend (AED) AED 438.05, Leads 7.222 Jul: Spend (AED) AED 459.35, Leads 6.523 Jul: Spend (AED) AED 403.66, Leads 7.124 Jul: Spend (AED) AED 278.15, Leads 5.225 Jul: Spend (AED) AED 312.02, Leads 4.126 Jul: Spend (AED) AED 417.78, Leads 827 Jul: Spend (AED) AED 414.05, Leads 6.928 Jul: Spend (AED) AED 410.98, Leads 6.929 Jul: Spend (AED) AED 387.31, Leads 830 Jul: Spend (AED) AED 410.15, Leads 6.331 Jul: Spend (AED) AED 270.82, Leads 4.5
Ads by day
DaySpend (AED)Leads
1 JulAED 429.536.1
2 JulAED 411.667.2
3 JulAED 277.394.1
4 JulAED 305.344
5 JulAED 440.515.7
6 JulAED 412.865.7
7 JulAED 401.747.4
8 JulAED 426.465.3
9 JulAED 411.285.7
10 JulAED 294.764.7
11 JulAED 303.494.8
12 JulAED 411.496.6
13 JulAED 429.949.2
14 JulAED 414.157.9
15 JulAED 419.457.2
16 JulAED 385.546.9
17 JulAED 299.634.3
18 JulAED 270.364
19 JulAED 405.008.5
20 JulAED 395.387.7
21 JulAED 438.057.2
22 JulAED 459.356.5
23 JulAED 403.667.1
24 JulAED 278.155.2
25 JulAED 312.024.1
26 JulAED 417.788
27 JulAED 414.056.9
28 JulAED 410.986.9
29 JulAED 387.318
30 JulAED 410.156.3
31 JulAED 270.824.5
Website by daySessions: 6,587Key events: 227
1 Jul: Sessions 262, Key events 72 Jul: Sessions 237, Key events 83 Jul: Sessions 191, Key events 54 Jul: Sessions 165, Key events 65 Jul: Sessions 227, Key events 76 Jul: Sessions 240, Key events 87 Jul: Sessions 272, Key events 98 Jul: Sessions 221, Key events 79 Jul: Sessions 191, Key events 710 Jul: Sessions 165, Key events 511 Jul: Sessions 174, Key events 512 Jul: Sessions 189, Key events 713 Jul: Sessions 221, Key events 1014 Jul: Sessions 207, Key events 915 Jul: Sessions 218, Key events 816 Jul: Sessions 258, Key events 817 Jul: Sessions 167, Key events 618 Jul: Sessions 141, Key events 519 Jul: Sessions 214, Key events 920 Jul: Sessions 275, Key events 921 Jul: Sessions 194, Key events 922 Jul: Sessions 216, Key events 723 Jul: Sessions 201, Key events 824 Jul: Sessions 190, Key events 725 Jul: Sessions 164, Key events 526 Jul: Sessions 250, Key events 827 Jul: Sessions 213, Key events 728 Jul: Sessions 240, Key events 829 Jul: Sessions 265, Key events 930 Jul: Sessions 247, Key events 831 Jul: Sessions 172, Key events 6
Website by day
DaySessionsKey events
1 Jul2627
2 Jul2378
3 Jul1915
4 Jul1656
5 Jul2277
6 Jul2408
7 Jul2729
8 Jul2217
9 Jul1917
10 Jul1655
11 Jul1745
12 Jul1897
13 Jul22110
14 Jul2079
15 Jul2188
16 Jul2588
17 Jul1676
18 Jul1415
19 Jul2149
20 Jul2759
21 Jul1949
22 Jul2167
23 Jul2018
24 Jul1907
25 Jul1645
26 Jul2508
27 Jul2137
28 Jul2408
29 Jul2659
30 Jul2478
31 Jul1726
Google search by dayClicks: 2,116Impressions: 71,944
1 Jul: Clicks 69, Impressions 2,3462 Jul: Clicks 74, Impressions 2,5163 Jul: Clicks 81, Impressions 2,7544 Jul: Clicks 68, Impressions 2,3125 Jul: Clicks 70, Impressions 2,3806 Jul: Clicks 55, Impressions 1,8707 Jul: Clicks 59, Impressions 2,0068 Jul: Clicks 54, Impressions 1,8369 Jul: Clicks 56, Impressions 1,90410 Jul: Clicks 56, Impressions 1,90411 Jul: Clicks 68, Impressions 2,31212 Jul: Clicks 65, Impressions 2,21013 Jul: Clicks 82, Impressions 2,78814 Jul: Clicks 72, Impressions 2,44815 Jul: Clicks 80, Impressions 2,72016 Jul: Clicks 76, Impressions 2,58417 Jul: Clicks 73, Impressions 2,48218 Jul: Clicks 83, Impressions 2,82219 Jul: Clicks 66, Impressions 2,24420 Jul: Clicks 64, Impressions 2,17621 Jul: Clicks 53, Impressions 1,80222 Jul: Clicks 81, Impressions 2,75423 Jul: Clicks 79, Impressions 2,68624 Jul: Clicks 60, Impressions 2,04025 Jul: Clicks 57, Impressions 1,93826 Jul: Clicks 69, Impressions 2,34627 Jul: Clicks 71, Impressions 2,41428 Jul: Clicks 81, Impressions 2,75429 Jul: Clicks 81, Impressions 2,75430 Jul: Clicks 59, Impressions 2,00631 Jul: Clicks 54, Impressions 1,836
Google search by day
DayClicksImpressions
1 Jul692,346
2 Jul742,516
3 Jul812,754
4 Jul682,312
5 Jul702,380
6 Jul551,870
7 Jul592,006
8 Jul541,836
9 Jul561,904
10 Jul561,904
11 Jul682,312
12 Jul652,210
13 Jul822,788
14 Jul722,448
15 Jul802,720
16 Jul762,584
17 Jul732,482
18 Jul832,822
19 Jul662,244
20 Jul642,176
21 Jul531,802
22 Jul812,754
23 Jul792,686
24 Jul602,040
25 Jul571,938
26 Jul692,346
27 Jul712,414
28 Jul812,754
29 Jul812,754
30 Jul592,006
31 Jul541,836

Leads and customers

196 leads this month (193 the month before). 11 became customers. Sales recorded this month: AED 33,227.00. Typical time to first contact: 22 minutes.

Where they came from

  • Meta lead form74
  • Website form43
  • Google lead form33
  • WhatsApp29
  • Phone call17

Where they are now

  • Contacted115
  • Qualified39
  • Lost27
  • Customer11
  • New4

Why leads were lost

  • No answer12
  • Spam or fake6
  • Not a fit6
  • Price2
  • Chose someone else1

What went well

Launched the free smile check lead form on Meta Added 46 negative keywords to cut wasted clicks New implants landing page live, with prices Call tracking switched on for Google Ads

What needs attention

Whitening enquiries cost more than target. We are testing a new offer before adding budget. Weekend enquiries wait longest for a reply: a WhatsApp auto-reply on Fridays would help.

Campaigns

CampaignSpendClicksLeadsCost per lead
Search: dental implants Dubai (Google Ads)AED 2,742.0766945.5AED 60.27
Search: emergency dentist (Google Ads)AED 1,948.3147536.4AED 53.53
Search: teeth whitening (Google Ads)AED 1,226.7129913.6AED 90.20
Lead form: free smile check (Meta ads)AED 2,492.7795949.6AED 50.26
Retargeting: site visitors (Meta ads)AED 1,133.0843617.6AED 64.38

Website traffic by channel

ChannelSessionsUsersKey events
Paid Search2,3711,89771
Organic Search1,9761,58159
Paid Social1,18694936
Direct72558022
Referral32926310

Top Google searches

SearchClicksImpressionsPosition
dentist near me46613,9663.2
dental implants dubai40212,0614.9
teeth whitening price33910,1576.6
emergency dentist dubai marina2758,2528.3
invisalign cost uae2126,34810

Top pages in Google search

PageClicksImpressionsPosition
/63517,7744
/implants52914,8125.3
/whitening42311,8506.6
/emergency-dentist3178,8877.9
/prices2125,9259.2

Work

Done this month

  • ✓ Launched the free smile check lead form on Meta · Growth plan
  • ✓ Added 46 negative keywords to cut wasted clicks · Growth plan
  • ✓ New implants landing page live, with prices · Growth plan
  • ✓ Call tracking switched on for Google Ads · Growth plan
  • ✓ Rewrote the emergency dentist ads for Arabic searches · Growth plan

Coming up next month

  • Test a new offer for whitening in Ramadan · by 5 August
  • Move 10% of budget to the best implant campaign · by 11 August
  • Publish two new treatment pages for search · by 17 August
  • Set up a review request after each visit · by 23 August

Plan for next month

Test a new offer for whitening in Ramadan Move 10% of budget to the best implant campaign Publish two new treatment pages for search Set up a review request after each visit

Figures from Google Ads, Meta ads, Google Analytics 4, Google Search Console and the leads inbox, as reported by each platform on the day the report was published. Amounts are in each account's own currency.